A squeeze page is one of the best ways to get subscribers on your list. It simply consists of an opt in form and usually some text explaining what your web list will offer. Use these tips below when making your squeeze pages in order to sky-rocket your opt in conversions.
1. Clear Aim – Ensure that your purpose is one i.e. to get your visitor to buy your products or sign up for your newsletter. Everything on your page should be subtly directed towards achieving this goal only.
2. Different Keywords, Different Pages – Make sure your squeeze pages are differentiated based on the various visitors who come looking for things on your site. Different people are looking for different things – and this difference in keywords and aims should be reflected in your page. Don’t have the same page for a spunky, young teenager looking for something hip and for a conservative, middle-aged person looking for something reliable. They just don’t fit, see?
3. The Bigger The Bolder – Keep the big advantages and benefits in the most noticeable spaces. Make sure your headlines include your best offers as these are what stick in people’s heads most.
4. Simple Layout – As already mentioned, keep your design of the page simple. Too much information in complicated ways, confuse your visitor. Don’t use gimmicky things like flashing logos and bright, neon colors. Stick to black against white, and colors for headings alone.
5. Get Psychological – Use words and triggers that make people react in a certain way. Keywords like “Absolutely”, “Shocking”, “100 per cent”, “Guaranteed” are guaranteed to make your visitor take note. See what I mean?
6. Smooth Does It – Re-read your page to see if anything seems too clunky. Try and make your page as smooth a read, as possible. No one wants too much of verbose prose written in distractingly long sentences.
7. Make Them Act! – Have lots of buttons that read “Buy Now!”, “Subscribe Today” “Add to Cart” and so on. Have them liberally all over your page. Some visitors are easier to turn into customers than others and may not have the time or inclination to scroll all the way down to your page. Don’t make them.
8. Quick, Now, Right-away! – Give your customer a feeling of emergency. Give them time-bound offers, so that they feel inclined to buy things right away. Keep changing these offers or some visitors might think you just lie about the time limits. You could also try keeping a sale where the prices rise with every 50 or 100 purchases, that way your customer won’t want to hang around for the price to rise and buy it right away.
9. Snap – Have a picture of yourself on the page. Smiling, looking as reassuring as you can. People will know you’re not a robot and they might just trust you more.
I’m 100% sure if that you just incorporate a few of the suggestions above your list conversions will increase substantially. Remember, your idea on a squeeze page is just to get the visitor to enter their emails, nothing more, nothing less. Don’t confuse your visitors, entice them with a free offer, and make it clear that they need to subscribe in order to get the goodies.
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