Being an affiliate is fun, but having affiliates working for you can be just as fun. How do you gain affiliates? By creating your own products.
Most people don’t even attempt to create their own products because they feel it is a long, daunting, challenging task, I am here to debunk some myths, and give insight on how one would create their very own products fairly easy.
1) Find A Niche
How would you go about finding a niche? I’ll give you some clues. What are the hobbies you have? What are things you do on a daily basis? What type of advertisements do you see in newspaper? On the television? Can you market to these niches online?
2) Discover Their Problem
People like to buy into “instant solutions”. Once you find a niche, identify their problems, and once you come up with a list of their problems, all you have to do is answer them. Sounds hard? It really isn’t. Once you discover the niche you are going to be pursuing, I suggest looking over some community forums to get a “general” feeling of the niche.
You can just type in google *Your Niche* Forums and sign up with the top 5-10 forums, or you can look at http://www.big-boards.com and see if you can find forums related to your niche at that website.
Try to get inside the mind of you niche, what do they want, how do they want it, and how will you be able to deliver it to them?
3) Offer A Solution
Once you find some problems in your niche (remember, for it to be a problem, they have to be already looking for solutions, which means, if you try to make them feel that they have a problem when they really don’t, you are going to convert at a lower rate) you are going to offer some solutions.
How do you become a guru in an online niche? Find solutions to the collection of problems you are going to be selling.
How? Yahoo Answers, Message Boards, Friends, etc.
Your whole purpose is to give information to your customer so they don’t have to do the research. By creating the product, you are investing your time and energy so that your potential customer won’t have to. If you can find the answers to their problems online for free, they probably can too, except, they don’t have the time too, or at least don’t want to use their time to find the solution.
Humans are lazy, and want instant satisfaction, use that too your advantage, don’t be lazy, put in some work.
4) Other Tips
Many people like to manage their time wisely and outsource their work, and although this may be efficient, it is HOW you outsource that determines the quality of your product.
I wouldn’t go to a dentist to get information on driving a car, so why should you? Instead of paying money to have your content written by freelancers, why don’t you go straight to the horses mouth and pay them for their knowledge.
What I am trying to say is, go to established forums on your niche, and ask the “experts” in the field if you can ask them some questions, or pay them to write a report for you. Since these people aren’t marketers, not only are you getting high quality information, but you are getting it for cheap.
Now how do you market your product? Just name all the “problems” your ebook is going to solve into the salespage. Remember, this is a blog post, not a guide, so I have to leave you to think for yourself, but just remember, list benefits of your products ; and less features.
If you can find the problems your product corrects, you can find your customers.
It’s really easier then it sounds, if you are using google adwords bid on the keywords that are the problems your niche has, and make your advertisement the solution.
Look on forums where people face these problems, and PM the users privately saying you have the solution, and you can offer it to them at a discounted price (show them your sales page, and then create another page with a discounted price so that they feel good).
Creating and selling a product online is as simple as
1) Finding a product
2) Create a report that offers the solution
3) Find out where the people with the “problems” hang out
4) Throw up your solution in their face.
This may sound simple, but that’s because it really is simple. Product Creation is simple – that doesn’t mean it’s easy. Follow the plan but you are definitely going to need to put in some elbow grease to get things flowing.
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