If you have a web site, newsletter, or marketing materials, chances are you need good writers. While you can hire full time writers to join your staff and produce for you as needed, there is another option. You can outsource your content writing needs when and as you require a project.

There are several advantages to outsourcing your content writing assignments. Chief among these is the immediate savings on benefits and salary that you enjoy.

Unless you are a large corporation that requires a constant feed of content for your various marketing and PR functions, engaging a writer on a per project basis just makes sense.

Second, no single writer is an expert in all things. When you choose to outsource your content writing projects, you have the opportunity to find someone who is both a competent writer and very has first hand knowledge in the subject matter. This can lead to a piece that has a believability that may be lacking in content written by someone who did some quick research but has no real affinity with the subject.

Of course, you will need to begin searching for competent freelancers several weeks before you need the actual content.

This not only will ensure you have time to properly consider any responses to your ads, but it also will allow the writer or writers you choose to have a decent amount of time to write, submit and also handle any rewrites you may require before your deadline.

Pay is very important to both you and to the content writer. Generally, a fixed rate per word with a minimum amount of words required works very well for the writer.

Depending on the type of content you require, along with the amount of time it will take the writer to compose the pieces, the rate per word may be relatively low.

SEO articles, as an example, usually take less time to write, and will usually net a lower rate of pay. Content for magazines, newsletters, and print media will usually be in excess of $0.40 USD per word.

Finding quality writers for your content writing needs is easier than ever. A number of freelance writing sites online allow companies to post job ads that are seen by thousands of writers every day.

In addition to online sources, you can also check with local agents who will represent a number of writers skilled in writing short informative pieces. Don’t discount contacting and state level writer’s associations as well. Most of these will be connected to a national writer’s association of some kind, which means you can broadcast your offer for freelance work far and wide.

Graphics

Any company that has a marketing and sales arm will need the help of a good graphic designer from time to time. This is true for print projects as well as web sites, online ads, and other types of electronic public relations.

Still, you may find that outsourcing would be more cost effective for your situation, rather than keeping someone on staff to handle graphic design. If that is the case, here is some information to help you outsource your graphic design needs to the right person.

Finding a competent person or persons to handle your graphic design projects may be as simple as checking with a local graphic design company. For a monthly fee, you can open and maintain an account with one of these firms.

In exchange, they will support your graphic design needs within a specified set of perimeters. You would also be entitled to discount rates for any projects that fall outside the scope of the basic services. Depending on your location, the monthly fee could be anywhere from a few hundred dollars to around $1,000.00 per month.

Independent graphic designers are also found via the Internet as well. A query for graphic designers will turn up not only a bevy of web sites advertising graphic designers, but also several job boards that you can use to advertise for a specific project.

Most of these sites will have guidelines about what to put in the ads, so you will be able to supply the right information to attract quality applicants. Depending on the complexity of the project, you can expect to spend anywhere from a few hundred dollars up to several thousand dollars.

It is important to remember that you will be at a distinct disadvantage if you wait until the last minute to advertise for help with a graphic design project. If at all possible, begin the process at least one to two months before you need the final product delivered.

That gives you plenty of time to evaluate each application as well as allowing the graphic designer of your choice the time to thoroughly complete your project.

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1) Backlinks – One of the top reasons why I use article marketing in my online marketing campaigns is because it helps build backlinks for my website. Backlinks are links outside of your website that point back to your website. How might this help you may ask? The more backlinks you have pointing back to your website, the higher “value” Google sees in your website and that translates into higher search engine placements for the keywords that you are targeting. To get a lot of backlinks – you need to submit to a lot of directories, that’s why people use article submission software or services like Article Marketer that submit your articles for you. You won’t get a lot of traffic from your articles when you submit to hundreds of directories, but you will get thousands of backlinks which are just as valuable.

2) Search Engine Domination – As I mentioned in the 1st paragraph of this article – you can “bum market” your articles for low-competition keywords. If you really want to get fancy, you can even target mid-high range competition keywords but submit backlinks to your articles to give it a little “edge” to rank higher in the search engines. How can you get backlinks to your articles if you are using articles to get backlinks to your main website? Good question! You can submit your articles as trackbacks to blogs or use social networking sites like youtube, facebook, and twitter to get the news out about your articles. Don’t forget about e-mail lists as well, submitting the article you write for article directories can also be great content for readers on your e-mail lists. Talk about killing two birds with one stone!

3) Authority - One of the most beneficial aspects of article marketing is that it can easily label you as an expert. If your articles are high-quality and you provide real world value to your visitors, then you will be seen in the eyes of your visitors as an expert in your niche. How can this help you? Well, it makes selling to your visitors a lot easier because they already know who you are and they trust your judgement. You can’t convert any sales without trust, and articles are a good way to create trust for yourself by making yourself to appear as an authority figure.

Overall, article marketing is great for any aspect of your business. It may be grueling work to write articles and submit them to directories, but there are shortcuts to everything. You can always outsource quality writers to write your articles for you, and you can use submission software and services in order to spread your articles to the web faster. Do I think article marketing outweighs the time and energy put into it? Of course, that’s one of the main reasons why I’m writing this article right now

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• How To Properly Outsource Your Content and Graphics
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All the search engines deploy spiders to discover quality content (not duplication) and
when they find a site that contains said content they index it.  This is what you want to
happen with your website, once it gets indexed and starts to get high traffic numbers your
site is going to show up in search engine results.  But what if you are not a writer or don’t
have time to write all the content you need to make your website better?

The answer to this question is PLR articles (Private Label Rights).  These are articles you
can purchase from writers that can be modified or changed to suit your needs.  The topics
available are too numerous to mention – the world of PLR articles covers any topic you
can imagine and from multiple angles.

Most packs of PLR articles are sold in multiples of the same topic, find one available that
makes sense to post on your website – about your product or services or something your
customers would be interested in.  For instance, if you sold special albums to stamp
collectors you might want to find PLR articles on the subject of stamp collecting.  When
a stamp collector started typing in key words into a search engine, the goal would be for
the PLR articles you have posted to your site to come up in the results.  Once a visitor
clicks through to your site, they will see the stamp albums you have for sale.

Rewrite the articles as often as you like making certain that the message is still clear and
the content is still considered high-quality to the search engine spiders.  Don’t be tempted
to change a few words and post the same article to your site multiple times.  This will not
help you.  You want unique content; duplication can have the opposite affect on your
index rating and website page ranks.  Don’t stop adding new PLR articles either, keep a
look out for more PLR articles that fit your niche market – they are a small investment
that can reap large traffic rewards.  The more people you can drive to your website, the
better chance you have of selling your products and services.

Oh yeah – and one last tip. When you are using your PLR articles as content for your website
make sure that the topic of your PLR article matches the keyword you are trying to reach
in google. Your articles should have a keyword density of 2-5% for the keyword you want
to show up in the SERPs. Of course your article needs to appear natural and sound like a human
read it as well.

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• How To Properly Outsource Your Content and Graphics
• 3 Cash Generating Benefits of Article Marketing

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