Archive for the ‘PLR Advice’ Category

4 Things To Look For To Find Quality PLR Products

Saturday, July 4th, 2009

Anyone can find free PLR products on the internet. The problem with PLR products is not finding them, the problem is finding PLR products that are quality. What’s the purpose of owning private label rights if everyone and their mother has them as well. PLR is there to help minimize the time you spend on writing content – so if everyone has access to the PLR you’re using; you are going to spend just as much time editing the content as you would if you were to write it originally. That’s why every time I buy PLR Products I check for these four things.

1. Quality: You want to make sure that the content inside your PLR material is worth reading. If your visitors find no value in your content then you are not going to make sales or get them to subscribe to your list. This is why it’s important for your PLR products to have quality – your content needs to be informative or give your readers value – because if they don’t then unfortunately you wasted money.

2. Exclusivity: Whenever you buy PLR products make sure that the number of people it’s distributed to is limited. I would usually recommend under 500 people, but in reality, I would guess that less then 20% of the people who buy private label rights actually use them so you can get away with 1000 or less. The one thing you don’t want is your PLR product to be all over the internet. Not only does it make more work for you in terms of re-writing the content, but it also creates more competition in whatever niche you are trying to dominate.

3. Factual: Make sure the information in your PLR content is actually factual. If you buy rights to a product that’s all wrong then your visitors are going to spot it (especially if they are educated in their niche). That’s why it’s important to know who’s providing you with your PLR products, trust is everything in the PLR game – so find a distributor or two that you trust and stick with them!

4. Stolen or free material: A lot of time PLR distributors will “steal” content that they don’t even have rights to and call it their own. Not only is this illegal, but it puts you at risk because if the owner finds out your using his content he’s going to blame you – not the PLR distributor. Make sure the PLR products you get are original. Otherwise you might find yourself in some trouble down the road. Also make sure that the content you getting isn’t free on the internet – people like to give sell free “PLR” content for a quick buck – but you’re smarter then to fall for that – aren’t you?

So there you have it, the 4 things I look for when buying PLR products. If you follow the 4 guidelines above, the PLR content you get should be high quality, limited, and informational. Sometimes it’s worth paying a little bit extra for your PLR products if it’s sold to less people because the less people who have the same private label rights – the less re-writing you have to do to make your content appear unique.

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Create Your Own PLR Product and Profit in 5 Easy Steps

Friday, July 3rd, 2009

The great thing about Private Label Right products is that you can easily make your own. If you are an expert in a specific field or niche and you are looking for a way to make some quick cash – then listen up because this post was written for you. Many Internet Marketers simply buy PLR and stick their own name on it and call it a day – you can also have a profitable business model by being the writer – the person who supplies the internet marketers with their PLR content. How to make your own PLR product and profit

Decide What Type of PLR You Are Going To Deliver: Are you going to be selling an eBook? Article parks are also profitable (5-20 written articles on a specific niche). If that idea doesn’t entice you – you can combine both the article pack and the eBook for a super PLR package.

Pick A Topic: Okay now that you know what format you want to deliver your PLR content in you need to pick a topic (aka a niche). Writing about something you are passionate about (your hobbies) will probably come easiest – but a little research on google about a hot niche trend may prove to be the most profitable. Decide what you want your PLR content to be on.

Start Writing: Here is some tips when writing a PLR eBook – quantity is as important as quality. Most of the time marketers value how big your eBook is as an indicator as quality (because they usually have nothing else to go by then perhaps a writing sample). So focus on LENGTH and Quality to be able to sell to the biggest audience.

Create A License: After you finish your PLR material – you may want to create a license file to be included. A license file explains to the marketer what he can or cannot do with your material. It’s usually in your best interest to offer some type of restrictions on your content just so your information can stay protected and not saturated. So for example, you may place a restriction where as the marketer can only sell Resell Rights to clients and not Master Resell Rights. This helps limit the exposure to your content and keeps it from being saturated.

Start Selling: Now that you have your PLR package complete and ready to go – you need buyers! Posting on internet marketing forums would be a good place to find consistent buyers. People on the Warrior Forum and Digital Point are always looking for PLR packages to buy – so as long as your content is good and you sell it at a competitive price you will make some money. My only suggestion is – start selling on forums just to build your credibility – once you have a list of routine buyers – it may be easier, and more profitable for you to continue to sell your PLR only to them. Why? Because they may be willing to pay more and they already know your writing style.

So there you have it, the 5 easy steps to creating and selling your own PLR content. Most people think that to make money with PLR you have to sell the PLR package to as many people as possible – but they don’t think about the opposite spectrum – about being the PLR provider. You will have a stable source of clients because PLR content is always in demand.

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The Pros and Cons of PLR

Thursday, July 2nd, 2009

Private Label Rights (PLR) offers content seekers a cost effective alternative to getting unique content. The downside to this is that anyone who buys the same PLR content as you also has access to the same content you have. In this post I will discuss the pros and cons of PLR and what you can do about it.

PROS:
*Cost Effective
Because PLR content is custom-written and then sold to a group of people the PLR distributor is able to make a profit and the group of people buying the content are getting it for dirt-cheap. This makes PLR content a very cost effective solution for your content needs.

*Unique Content
If your PLR distributor is any good (like us :P ) then the content you receive should only be given to you and the group of buyers. This allows PLR content to be unique to only a select few individuals. PLR is effective because it saves you time from writing your own content

*Exclusivity
PLR content is popular because it’s only given to a select group of people. If you use free content found on the internet, everybody and their mother has access to it. PLR content is usually exclusive, only given to a select few individuals, and as a result all you need to do is tweak your content a little bit for it to look original.

*All packaged and ready to go
A lot of times in PLR packages you will get a complete mini site design, along with articles, keywords and more. This makes your PLR content ready “to go” out the box.

CONS:
*Can become saturated
If you use your PLR content the way it’s given to you the information will become old real quick. This is why it’s important to edit your PLR articles and content so that it remains unique. If you download PLR material and use it as is you’d be shooting yourself in the foot because everyone else will be doing the same thing.

*Hundreds of others may have the same content
It’s really important when you buy your PLR content to make sure that your distributor has a sale limit – otherwise hundreds of other people may have your content – and that means more re-writing for you. I strongly suggest that EVERY single piece of PLR content you receive should be edited in some way, but the more people that have it – the EVEN more you have to edit it to the point where you could have just written the thing by yourself.

*Needs to be edited/revised
You will limit your profit potential if you use the PLR content the way it’s given to you. PLR should be used as a guide as your content, but not for the actual content yourself. Simple edits can be done to your content to make it unique and to serve your purposes, but if you don’t edit or revise the content your visitors will know this and you will hurt sales/conversions. Think of it like this, the more people that provide the same exact unchanged content on their websites and other products, the more the search engines will notice and not give credence to it.  This is the type of competition you don’t want.  If you do decide to use your PLR content as-is, not only will you have competition from clones, you will have to lower the price of your content in order to stay competitive with the others. This in essence, lowers the value of the content.

So there you have it. PLR content has it’s pros and cons and most of them are inter-related. The main pros of PLR content is that you have custom content ready to use at your disposal. The main con of PLR content is that this content is shared with others and it’s not exclusive to you. That means it’s really important to edit your PLR files to suit your needs. PLR can be a cost-effective solution for your content needs, but it shouldn’t be your CONTENT the way as it is, tweak it to suit your purposes and you will profit greatly :)

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5 Ways To Profit From Your PLR Content

Wednesday, July 1st, 2009

Imagine this, you just purchased an awesome PLR package full with eBook, minisite design, articles and more. Your mouth is salivating when you begin to think about all the money you are going to make with your new product. A few moments later however your dream stance wears off and reality kicks in.

You say to yourself

“Okay, I have all this PLR Content but what am I going to do with it”

Most people simply re-upload their PLR content on a domain similar to the eBook title and throw some traffic up and hope to make some money.

Yeah, you may be lucky sometimes if you go for this blind and pray method, but real marketers know that if you really want to make money with your PLR Content then you have to get creative.

So lets get creative!

1) Pay a ghostwriter to re-write your PLR and sell the package
I usually recommend my clients to re-write parts of their PLR content themselves or pay a ghost writer to do it. If you want your product to stand out, it has to appear unique in the market place. If you use the standard cookie-cutter PLR template, sure you may get lucky and make some sales but you are really limiting yourself from profiting big because your visitors may have already seen your product on the web. If you pay a ghostwriter to re-write your PLR content it may cost you anywhere from $100-$300. The pricetag may seem like a huge sum at first, but in reality it’s not. You will now have your own complete custom eBook, different from the herd and ready to market. You can tweak the graphics of the salespage and the salesletter as well to even make you further stand out. If you outsource everything, you can probably get a whole revamp of your PLR material for under $500. Creating a new salesletter, product design, eBook content + more would take a lot of personal time or $1000+ if you were to outsource. The power of PLR allows you to cut the time (or money) by up to 70% sometimes, so you can get your UNIQUE product in the market place at rapid pace. Now all you need is traffic to your site and you are ready to bank

2) Sell it on eBay
If you are looking for some quick cash you can sell your PLR content on eBay. So many people don’t think about selling on eBay because they think it’s already over saturated or that no one will buy what you have. Depending on the niche, I can tell you from experience that you can DEFINITELY sell on eBay. I personally would edit ½ of the eBook out and make a condense version and sell it on eBay for a very low price ($10 or under). Not many people on eBay would want to spend over $10 and giving your WHOLE PLR eBook in it’s full version for under $10 would put you at risk for underselling your content. Also, if you want your eBook to stay exclusive, you can KEEP the PLR content but change the eCover graphics and offer NO rights. That way people will think you are selling your own original eBook.

3) Blog Posting
PLR content is a great way to feed your “niche” blogs. Many marketers don’t use their PLR eBooks as blog food because they don’t see the value in it. Let their short-sightedness be your goldmine! A well written PlR eBook can give you enough content to update your blog with to up to a month. Trust me, if you can keep visitors coming back daily to your blog with fresh content then you can definitely make money (either through affiliate links, product recommendations, or having them opt into your list). So yeah, use your PLR content to feed your blog posts, just edit up your PLR content so it remains unique.

4) E-mail Marketing
A great way to gain subscribers to your list is to offer them something free. You can copy the first 3-5 pages of your PLR eBook and offer it to your subscribers in a report if they sign up to your opt in list. Obviously, if they want the full eBook they would have to purchase it from your site. So not only are you giving out your subscribers a “demo” of the actual eBook, if they like it, you are making it easier for them to buying it by having them on your list. You can always do what I recommended above in Blog Posting as well and split your PLR content into an auto-responder series. At the end of the series recommend them to buy your whole course or an affiliate product.

5) Offer it in another PLR Package
PLR Firesales can be very profitable – especially if your package is exclusive and never seen before. After a few months of profiting from your PLR content, you can profit more by putting all your PLR content into a “Firesale”. What’s a firesale? It’s a huge collection of eBooks, softwares, scripts and more. Usually the visitor can’t pass up the opportunity because he knows if he does he won’t ever get a chance at it again. That is why firesales have to be limited to create a sense of urgency. If you offer 2.5 gigabytes of content for $47.00, a person would have to be a fool for not wanting to buy it.

So there you have it, 5 ways to profit from your PLR Content. There are a lot of other ways you can make money from PLR (which you can find inside our membership area) but the above should keep you mind flowing for new ideas for a while :)

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