Archive for the ‘Marketing Advice’ Category

Quick Tips To Skyrocket Your Opt In Conversions

Monday, July 6th, 2009

A squeeze page is one of the best ways to get subscribers on your list. It simply consists of an opt in form and usually some text explaining what your web list will offer. Use these tips below when making your squeeze pages in order to sky-rocket your opt in conversions.

1. Clear Aim – Ensure that your purpose is one i.e. to get your visitor to buy your products or sign up for your newsletter. Everything on your page should be subtly directed towards achieving this goal only.

2. Different Keywords, Different Pages – Make sure your squeeze pages are differentiated based on the various visitors who come looking for things on your site. Different people are looking for different things – and this difference in keywords and aims should be reflected in your page. Don’t have the same page for a spunky, young teenager looking for something hip and for a conservative, middle-aged person looking for something reliable. They just don’t fit, see?

3. The Bigger The Bolder – Keep the big advantages and benefits in the most noticeable spaces. Make sure your headlines include your best offers as these are what stick in people’s heads most.

4. Simple Layout – As already mentioned, keep your design of the page simple. Too much information in complicated ways, confuse your visitor. Don’t use gimmicky things like flashing logos and bright, neon colors. Stick to black against white, and colors for headings alone.

5. Get Psychological – Use words and triggers that make people react in a certain way. Keywords like “Absolutely”, “Shocking”, “100 per cent”, “Guaranteed” are guaranteed to make your visitor take note. See what I mean?

6. Smooth Does It
– Re-read your page to see if anything seems too clunky. Try and make your page as smooth a read, as possible. No one wants too much of verbose prose written in distractingly long sentences.

7. Make Them Act! – Have lots of buttons that read “Buy Now!”, “Subscribe Today” “Add to Cart” and so on. Have them liberally all over your page. Some visitors are easier to turn into customers than others and may not have the time or inclination to scroll all the way down to your page. Don’t make them.

8. Quick, Now, Right-away! – Give your customer a feeling of emergency. Give them time-bound offers, so that they feel inclined to buy things right away. Keep changing these offers or some visitors might think you just lie about the time limits. You could also try keeping a sale where the prices rise with every 50 or 100 purchases, that way your customer won’t want to hang around for the price to rise and buy it right away.

9. Snap – Have a picture of yourself on the page. Smiling, looking as reassuring as you can. People will know you’re not a robot and they might just trust you more.

I’m 100% sure if that you just incorporate a few of the suggestions above your list conversions will increase substantially. Remember, your idea on a squeeze page is just to get the visitor to enter their emails, nothing more, nothing less. Don’t confuse your visitors, entice them with a free offer, and make it clear that they need to subscribe in order to get the goodies.

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Product Creation 101

Tuesday, June 30th, 2009

Being an affiliate is fun, but having affiliates working for you can be just as fun. How do you gain affiliates? By creating your own products.

Most people don’t even attempt to create their own products because they feel it is a long, daunting, challenging task, I am here to debunk some myths, and give insight on how one would create their very own products fairly easy.

1) Find A Niche
How would you go about finding a niche? I’ll give you some clues. What are the hobbies you have? What are things you do on a daily basis? What type of advertisements do you see in newspaper? On the television? Can you market to these niches online?

2) Discover Their Problem
People like to buy into “instant solutions”. Once you find a niche, identify their problems, and once you come up with a list of their problems, all you have to do is answer them. Sounds hard? It really isn’t. Once you discover the niche you are going to be pursuing, I suggest looking over some community forums to get a “general” feeling of the niche.

You can just type in google *Your Niche* Forums and sign up with the top 5-10 forums, or you can look at http://www.big-boards.com and see if you can find forums related to your niche at that website.

Try to get inside the mind of you niche, what do they want, how do they want it, and how will you be able to deliver it to them?

3) Offer A Solution
Once you find some problems in your niche (remember, for it to be a problem, they have to be already looking for solutions, which means, if you try to make them feel that they have a problem when they really don’t, you are going to convert at a lower rate) you are going to offer some solutions.

How do you become a guru in an online niche? Find solutions to the collection of problems you are going to be selling.

How? Yahoo Answers, Message Boards, Friends, etc.

Your whole purpose is to give information to your customer so they don’t have to do the research. By creating the product, you are investing your time and energy so that your potential customer won’t have to. If you can find the answers to their problems online for free, they probably can too, except, they don’t have the time too, or at least don’t want to use their time to find the solution.

Humans are lazy, and want instant satisfaction, use that too your advantage, don’t be lazy, put in some work.

4) Other Tips

Many people like to manage their time wisely and outsource their work, and although this may be efficient, it is HOW you outsource that determines the quality of your product.

I wouldn’t go to a dentist to get information on driving a car, so why should you? Instead of paying money to have your content written by freelancers, why don’t you go straight to the horses mouth and pay them for their knowledge.

What I am trying to say is, go to established forums on your niche, and ask the “experts” in the field if you can ask them some questions, or pay them to write a report for you. Since these people aren’t marketers, not only are you getting high quality information, but you are getting it for cheap.

Now how do you market your product? Just name all the “problems” your ebook is going to solve into the salespage. Remember, this is a blog post, not a guide, so I have to leave you to think for yourself, but just remember, list benefits of your products ; and less features.

If you can find the problems your product corrects, you can find your customers.

It’s really easier then it sounds, if you are using google adwords bid on the keywords that are the problems your niche has, and make your advertisement the solution.

Look on forums where people face these problems, and PM the users privately saying you have the solution, and you can offer it to them at a discounted price (show them your sales page, and then create another page with a discounted price so that they feel good).

Creating and selling a product online is as simple as

1) Finding a product

2) Create a report that offers the solution

3) Find out where the people with the “problems” hang out

4) Throw up your solution in their face.

This may sound simple, but that’s because it really is simple. Product Creation is simple – that doesn’t mean it’s easy. Follow the plan but you are definitely going to need to put in some elbow grease to get things flowing.

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